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Google Ads management cost calculator (UK)
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UK Google Ads managers that publish a fee charge a median of £499.50 a month on top of your ad spend, with the middle half between £295 and £875, so £2,000 of monthly ad spend managed at the median costs £2,499.50 a month.
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How this calculator works
- The fee levels are the lower quartile, median and upper quartile of 42 monthly management fees UK firms publish on their own pages, read from 47 sources' own pages on 2026-10-31, every row and its source here. (UK PPC Management Fee Index)
- Ad spend is paid to Google and is never part of the fee. Some firms charge a percentage of spend instead of a flat fee; the index lists those separately.
Google Ads management cost worked through
With £2,000 a month of ad spend and the median published fee of £499.50, the monthly cost is £2,499.50 and the fee is 25.0% of spend. Over 12 months that is £29,994.
Where the figures come from
Every fee level is read off the UK PPC Management Fee Index: 42 monthly fees from UK firms' own pricing pages, each quoted and dated. Firms that publish no fee are recorded as not published, never estimated.