{ "name": "googleadsconsultant.co.uk UK PPC Management Fee Index", "title": "UK PPC Management Fee Index", "url": "https://googleadsconsultant.co.uk/datasets/uk-ppc-management-fee-index/", "csv": "https://googleadsconsultant.co.uk/datasets/uk-ppc-management-fee-index.csv", "markdown": "https://googleadsconsultant.co.uk/datasets/uk-ppc-management-fee-index/index.md", "computed_at": "2026-09-26", "license": "https://googleadsconsultant.co.uk/terms", "headline": "The median published figure in the UK PPC Management Fee Index is 1,500 GBP across 7 sources' own pages in GBP (range 145 to 2,000 GBP; 8 sources publish a figure), read 26 September 2026.", "quotes": [ "The median published figure in the UK PPC Management Fee Index is 1,500 GBP across 7 sources' own pages in GBP (range 145 to 2,000 GBP; 8 sources publish a figure), read 26 September 2026.", "8 of the 43 named sources read in full publish a figure; 34 publish none, read 26 September 2026.", "The median is unchanged since 25 September 2026 (was 1,500 GBP across 7)." ], "citation": "\"googleadsconsultant.co.uk UK PPC Management Fee Index\", updated 2026-09-26, https://googleadsconsultant.co.uk/datasets/uk-ppc-management-fee-index/.", "changed_since": { "since": "2026-09-25", "previous_median": 1500, "delta": 0, "direction": "unchanged", "sentence": "The median is unchanged since 25 September 2026 (was 1,500 GBP across 7)." }, "national": { "unit": "GBP", "n": 7, "median": 1500, "min": 145, "max": 2000, "p25": 500, "p75": 1500, "mean": 1156.4286, "units": { "GBP": 7, "USD": 1 }, "published_sources": 8, "named_sources": 43, "read_sources": 43, "not_published": 34, "published_share": 0.186 }, "by_axis": {}, "rows": [ { "source": "Whitehat - best PPC agencies UK", "url": "https://whitehat-seo.co.uk/blog/best-ppc-agencies-uk", "figure": "£1,500", "value": 1500, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "Whitehat SEO London £1,500–£4,500/mo Boutique B2B + HubSpot CRM Google Partner", "source_class": "secondary", "text_sha256": "cddff7f9547557cf6621aad1b47126d41cb050e6902968412ec1a772aad2b759" }, { "source": "DPOM - PPC pricing packages", "url": "https://www.dpom.co.uk/ppc-pricing-packages/", "figure": "£145", "value": 145, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "Google Ads Management Pricing Packages £145", "source_class": "primary-provider-own-site", "text_sha256": "63401da263a0f146877815c66a4eb4ea48ef5cd452b16044d6de03b217ed31c6" }, { "source": "the UK consultant fee universe", "url": "https://ppcchief.com/ppc-management-pricing", "figure": "£1,500", "value": 1500, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "PPC Chief charges flat fees of £1,500/month (Growth) or £2,500/month (Scale), with no percentage of spend.", "source_class": "primary-provider-own-site", "text_sha256": "2ce1d1cdf7c8fb7651bf2c42565e842c3f6fd1f55e11fad8c98c0ffc749b7275" }, { "source": "Social Surge - pricing", "url": "https://social-surge.co.uk/pricing/", "figure": "£1,500", "value": 1500, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "£1,500/month", "source_class": "primary-provider-own-site", "text_sha256": "febb3a8f2db3e8d63e2b6ee367ece09062c451825cd7bbda803136113c60d16a" }, { "source": "JW Digital - UK Google Ads management fees", "url": "https://jw-digital.co.uk/blog/google-ads-management-fees-uk-2026", "figure": "£500", "value": 500, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "JW Digital manages Google Ads from £500/month, with your ad spend always paid directly to Google and never marked up.", "source_class": "primary-provider-own-site", "text_sha256": "4d5394a18827d19092580488a1c4b0c45cfe5fd1805c31ea8f1e80945b691f63" }, { "source": "JudeLuxe - Google Ads agency fees explained", "url": "https://www.judeluxe.com/guides/google-ads-agency-fees-explained/", "figure": "£2,000, ", "value": 2000, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "Fixed monthly fees from £2,000, priced on catalogue complexity and workload rather than on ad spend.", "source_class": "primary-provider-own-site", "text_sha256": "fab6902d6b131660d3ed2f2e0df282a77116c24fc5e0323955d5b3a52ddec921" }, { "source": "Tyneside Marketing - how much do Google Ads cost in the UK", "url": "https://tynesidemarketing.co.uk/blog/google-ads-cost-uk", "figure": "£950 ", "value": 950, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "Two separate bills: our PPC management starts from £950 a month as a single channel, and your media spend sits on top of that, billed directly by Google, not by us.", "source_class": "primary-provider-own-site", "text_sha256": "96f87f32f17f2e729485874f47fe0c4d371a361c4a2cf4f2285eb8b76adbf21e" }, { "source": "Bootstrap Creative - B2B Google Ads management pricing", "url": "https://bootstrapcreative.com/how-much-does-google-ads-management-cost/", "figure": "$1,250 ", "value": 1250, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "The Bootstrap Creative Model Flat fee from $1,250 / mo", "source_class": "primary-provider-own-site", "text_sha256": "9187750d4a2c8853d5a538dc9c84bdf8aea2d605d7d1303a807ff957b1e1e36f" } ], "not_published": [ { "source": "DPOM - PPC management cost guide", "url": "https://www.dpom.co.uk/how-much-does-ppc-management-cost-a-uk-pricing-guide/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "DPOM - the true cost of Google Ads", "url": "https://www.dpom.co.uk/the-true-cost-of-google-ads-what-small-businesses-need-to-know/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "PPC Chief - how much does a PPC agency cost", "url": "https://ppcchief.com/blog/how-much-does-ppc-agency-cost-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Sudlow Marketing - PPC management packages", "url": "https://www.carrieannsudlow.co.uk/ppc-management-packages/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Stevie Morris - Google Ads management cost", "url": "https://steviemorris.com/ppc-paid-ads/google-ads-management-cost-uk-what-you-actually-pay-in-2026-2/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whitehat - Google Ads and PPC pricing", "url": "https://whitehat-seo.co.uk/blog/google-ads-ppc-pricing", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whitehat - digital services pricing", "url": "https://www.whitehat-seo.co.uk/digital-services-pricing", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Beyond Goat - what does Google Ads management cost", "url": "https://www.beyondgoat.co.uk/blog/what-does-google-ads-management-cost-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Chris Bedford Digital - how much does Google Ads management cost", "url": "https://chrisbedforddigital.com/blog/how-much-does-google-ads-management-cost/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "PPC Geeks - Google Ads management pricing", "url": "https://ppcgeeks.co.uk/ppc/google-ads-management-pricing/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "PPC Geeks - how much PPC agencies charge in the UK", "url": "https://ppcgeeks.co.uk/marketing/understanding-how-much-ppc-agencies-charge-in-the-uk-a-comprehensive-guide/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Finsbury Media - what PPC management costs in the UK", "url": "https://finsburymedia.com/ppc-management-cost-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Overtime - Google Ads agency pricing for SMEs", "url": "https://tryovertime.com/learn/google-ads-agency-pricing-smes-guide", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Cloudswitched - Google Ads cost in the UK", "url": "https://www.cloudswitched.com/blog/google-ads-cost-uk-2026-ppc-pricing", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Cloudswitched - PPC packages UK", "url": "https://www.cloudswitched.com/services/google-ads/cheap-ppc-agency-uk", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Dandy Marketing - how much does PPC management cost", "url": "https://www.dandymarketing.co.uk/blog/ppc/how-much-does-ppc-management-cost/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Bizi Digital - Google Ads agency fees", "url": "https://bizidigital.com/blog/google-ads-agency-fees-what-you-should-really-pay-in-2025/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Lotiva - Google Ads management cost", "url": "https://lotiva.com/google-ads-management-cost-complete-guide/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Hustle Marketers - freelance Google Ads specialist", "url": "https://hustlemarketers.com/freelance-google-ads-specialist/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "GROAS - Google Ads freelancer pricing", "url": "https://www.groas.com/post/google-ads-freelancer-upwork-fiverr-pricing-2026-vetting-guide", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Clicks Geek - Google Ads consultant rates", "url": "https://clicksgeek.com/google-ads-consultant-rates/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "OuterBox - PPC management pricing and fees", "url": "https://www.outerboxdesign.com/articles/paid-media/google-ads-management-agency/ppc-management-pricing-fees/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Loud Mouth Media - PPC", "url": "https://www.loudmouth-media.com/ppc/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Get-Found - PPC management cost UK", "url": "https://get-found.co.uk/blog/how-much-does-ppc-management-cost-uk", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Mike Ncube - PPC freelance rates", "url": "https://www.mikencube.com/blog/ppc-freelance-rates-what-do-they-charge/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Theo Maupile - Google Ads expert pricing", "url": "https://theomaupile.com/en/google-ads-expert-pricing/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Digitechnique - how much does Google Ad management cost", "url": "https://www.digitechnique.co.uk/how-much-does-google-ad-management-cost-in-the-uk-a-complete-guide/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Upscale Digital - best Google Ads agencies for small business", "url": "https://joinupscale.com/blog/best-google-ads-agencies-small-business/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "SearchHog - Google Ads management cost UK", "url": "https://searchhog.co.uk/google-ads-managment-cost-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Mike Ncube - UK PPC consultant rates", "url": "https://www.mikencube.co.uk/what-are-uk-ppc-consultant-rates/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "One Umbrella - PPC management cost UK", "url": "https://oneumbrella.co/ppc-management-cost-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Michael Bell - PPC management cost UK", "url": "https://web.michaelbell.co.uk/blog/ppc-management-cost-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whito - UK PPC costs", "url": "https://whito.co.uk/research/uk-ppc-costs/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "IT Jobs Watch - Google Ads contract rates", "url": "https://www.itjobswatch.co.uk/contracts/uk/google%20ads.do", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.dpom.co.uk/ppc-pricing-packages/", "label": "DPOM - PPC pricing packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.dpom.co.uk/how-much-does-ppc-management-cost-a-uk-pricing-guide/", "label": "DPOM - PPC management cost guide", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.dpom.co.uk/the-true-cost-of-google-ads-what-small-businesses-need-to-know/", "label": "DPOM - the true cost of Google Ads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcchief.com/ppc-management-pricing", "label": "PPC Chief - management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcchief.com/blog/how-much-does-ppc-agency-cost-uk", "label": "PPC Chief - how much does a PPC agency cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://social-surge.co.uk/pricing/", "label": "Social Surge - pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.carrieannsudlow.co.uk/ppc-management-packages/", "label": "Sudlow Marketing - PPC management packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://steviemorris.com/ppc-paid-ads/google-ads-management-cost-uk-what-you-actually-pay-in-2026-2/", "label": "Stevie Morris - Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://jw-digital.co.uk/blog/google-ads-management-fees-uk-2026", "label": "JW Digital - UK Google Ads management fees", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/google-ads-ppc-pricing", "label": "Whitehat - Google Ads and PPC pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.whitehat-seo.co.uk/digital-services-pricing", "label": "Whitehat - digital services pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.beyondgoat.co.uk/blog/what-does-google-ads-management-cost-uk", "label": "Beyond Goat - what does Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://chrisbedforddigital.com/blog/how-much-does-google-ads-management-cost/", "label": "Chris Bedford Digital - how much does Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcgeeks.co.uk/ppc/google-ads-management-pricing/", "label": "PPC Geeks - Google Ads management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcgeeks.co.uk/marketing/understanding-how-much-ppc-agencies-charge-in-the-uk-a-comprehensive-guide/", "label": "PPC Geeks - how much PPC agencies charge in the UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://finsburymedia.com/ppc-management-cost-uk/", "label": "Finsbury Media - what PPC management costs in the UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.judeluxe.com/guides/google-ads-agency-fees-explained/", "label": "JudeLuxe - Google Ads agency fees explained", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://tryovertime.com/learn/google-ads-agency-pricing-smes-guide", "label": "Overtime - Google Ads agency pricing for SMEs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cloudswitched.com/blog/google-ads-cost-uk-2026-ppc-pricing", "label": "Cloudswitched - Google Ads cost in the UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cloudswitched.com/services/google-ads/cheap-ppc-agency-uk", "label": "Cloudswitched - PPC packages UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://tynesidemarketing.co.uk/blog/google-ads-cost-uk", "label": "Tyneside Marketing - how much do Google Ads cost in the UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.dandymarketing.co.uk/blog/ppc/how-much-does-ppc-management-cost/", "label": "Dandy Marketing - how much does PPC management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bizidigital.com/blog/google-ads-agency-fees-what-you-should-really-pay-in-2025/", "label": "Bizi Digital - Google Ads agency fees", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://lotiva.com/google-ads-management-cost-complete-guide/", "label": "Lotiva - Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bootstrapcreative.com/how-much-does-google-ads-management-cost/", "label": "Bootstrap Creative - B2B Google Ads management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hustlemarketers.com/freelance-google-ads-specialist/", "label": "Hustle Marketers - freelance Google Ads specialist", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.groas.com/post/google-ads-freelancer-upwork-fiverr-pricing-2026-vetting-guide", "label": "GROAS - Google Ads freelancer pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clicksgeek.com/google-ads-consultant-rates/", "label": "Clicks Geek - Google Ads consultant rates", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.outerboxdesign.com/articles/paid-media/google-ads-management-agency/ppc-management-pricing-fees/", "label": "OuterBox - PPC management pricing and fees", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.loudmouth-media.com/ppc/", "label": "Loud Mouth Media - PPC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://get-found.co.uk/blog/how-much-does-ppc-management-cost-uk", "label": "Get-Found - PPC management cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.mikencube.com/blog/ppc-freelance-rates-what-do-they-charge/", "label": "Mike Ncube - PPC freelance rates", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://theomaupile.com/en/google-ads-expert-pricing/", "label": "Theo Maupile - Google Ads expert pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.digitechnique.co.uk/how-much-does-google-ad-management-cost-in-the-uk-a-complete-guide/", "label": "Digitechnique - how much does Google Ad management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://joinupscale.com/blog/best-google-ads-agencies-small-business/", "label": "Upscale Digital - best Google Ads agencies for small business", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://searchhog.co.uk/google-ads-managment-cost-uk/", "label": "SearchHog - Google Ads management cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.mikencube.co.uk/what-are-uk-ppc-consultant-rates/", "label": "Mike Ncube - UK PPC consultant rates", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://oneumbrella.co/ppc-management-cost-uk/", "label": "One Umbrella - PPC management cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://web.michaelbell.co.uk/blog/ppc-management-cost-uk", "label": "Michael Bell - PPC management cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whito.co.uk/research/uk-ppc-costs/", "label": "Whito - UK PPC costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/best-ppc-agencies-uk", "label": "Whitehat - best PPC agencies UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.itjobswatch.co.uk/contracts/uk/google%20ads.do", "label": "IT Jobs Watch - Google Ads contract rates", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcchief.com/ppc-management-pricing", "label": "the UK consultant fee universe", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 43 named sources that could be read published a usable figure; 34 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 395 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the three fee models made comparable, which no publisher does: every published UK figure normalised to a MONTHLY FEE AT A STATED AD SPEND (a flat retainer is itself; a percentage is applied to £1,000, £5,000 and £20,000; a hybrid is base plus percentage at each), giving the median and spread per model and the ad spend at which a percentage deal crosses a flat one - the arithmetic the buyer is actually trying to do; beside it the share of consultants publishing a figure at all, the minimum ad spend each will take, and the separately-quoted setup fee, which is the cost a monthly headline hides", "embed": "

1,500 GBP

median published figure, UK PPC Management Fee Index, across 8 sources, read 26 September 2026

Source: googleadsconsultant.co.uk UK PPC Management Fee Index
" }